The most frequently asked question by readers recently, I have just transitioned from Amazon (other platforms such as others), I want to enter the independent website, what is the best website to use.
And my usual answer is that B2B recommends choosing WordPress, B2C recommends choosing Shopify, of course, if you have development capabilities, then even B2C can choose WordPress.
What is WordPress?
WordPress is a free and open source blogging software and content management system based on PHP and MySQL. WordPress has a plugin architecture and a template system. As of April 2018, more than 30.6% of the top 10 million websites use WordPress. WordPress is the most popular website content management system. About 40% of the world's websites are built using WordPress. The above is the explanation given by Wikipedia. In fact, WordPress already accounts for 43% of the website share.
Advantages of WordPress
Completely free
Use WordPress to build a website and do SEO, from registering an account, to building a web page, to the website online, you don't have to pay anything to WordPress.
So since WordPress is free, do we need to prepare other hardware fees to build a website?
The answer is yes
First of all, you need to buy a domain name, if it is a normal registered domain name, generally 55 pieces will be done, if your server is not a foreign service provider, then it is very convenient to buy directly in Alibaba Cloud or Tencent Cloud. If you need to choose a domain name, then you can try this tool leandomainsearch
You'll also need to buy a server, depending on your hard requirements for your website. In general, 1000-3000 is enough
The template is rich in themes
There are nearly 5,000 free themes in WordPress alone, and you can choose according to your needs. And you can install a number of different styles of themes at the same time, you can also preview in real time, of course, each theme has different customization features, it is best to see the demo built by the theme before installation.
Responsive design
There are countless topics mentioned above, but what about its configuration. Most of the themes are mobile-compatible, and he has obvious notes before choosing each one.
Enable page customization
If you want to have the unique style of your own company, then you can do secondary development. From the design of your static page, to the front-end style customization and generation of the website, to the post-development of the website, and then upload your own product materials. Each page can be customized.
But once you choose to customize the page, it means that you have your own team and need to prepare a lot of time and precision to complete the site.
Flexible editor
Even if you don't know any code, then you can try to do WordPress to make your own site. Because he has a flexible editor, like we usually drag, pull, drag to operate. If you are a code novice, it is recommended that you try to install elementor. But only if you need to pick a theme template that is compatible with Elementor.
SEO friendly
One of the most vocal voices from the outside world, WordPress is the friendliest platform for Google SEO. So where exactly is his friendliness. Overall, it satisfies most of the criteria for Google SEO ranking factors. For example, all the tags of the page, the implementation of on-site technical SEO, good website speed, plugins to help websites implement SEO, and so on.
Good for blogs
If you want to start a blog or news site, then you must go to WordPress, because it is recognized as the best blogging platform in the world. The blogs you upload with it can be indexed by Google faster. Now that content is king, it is right for its development.
Suitable for e-commerce
Then, in addition to B2B, many e-commerce websites can now also consider using WordPress to build a marketplace because it has the WooCommerce e-commerce plugin.
So at the beginning of the article, why don't I first recommend WordPress as an e-commerce platform, let's compare the advantages and disadvantages of WordPress and shopify.
Advantage:
There is no need to pay platform rent, while Shopify costs anywhere from 29-299
You don't need to be raked by the platform, while Shopify needs to rake anywhere from 0.5%-2%.
Open source website building, has its own sovereignty
Inferior position:
The cost of developing a mall is high, and you need to have certain experience in building a website. Shopify is simple and quick to get started.
Utilize plug-ins to implement functionality
WordPress has thousands of plugins for you to use, such as you want to handle image compression, you want to automatically become a sitemap, you want to manage your SEO, you want to do different inquiry forms, etc., all of which are relatively achieved by installing plugins.However, for reasons of website security and speed, you can install the plugins you need.
Well-known websites
WordPress accounts for such a large share in the world, so which websites are made using WordPress, I searched a few random on the Internet that everyone has heard.