When you have an idea of the keywords you want to rank, it's time to improve your list according to the best keywords for your website. Here is the method of how to choose the keyword.
How to Choose Keywords for Your Site – Best Keywords for Your Website & Business
1. Three factors of good keywords
Before choosing keywords and expecting your content to rank, you must analyze keywords in three aspects.
– Relevance: Google ranks the relevance of content. This is the concept of search intention. Only when your content meets the needs of searchers will your content rank keywords. In addition, your content must be the best solution for this query. If your content is less valuable than other content, how can Google rank your content at the top?
– Authority: Google will provide more weight to websites that it believes are authoritative. This means that you must make every effort to become an authoritative source, enrich the website with useful information, and obtain users' social sharing and backlinks through content promotion. If you are not regarded as an authority in this field, or an authoritative website that you cannot surpass is loaded in a keyword SERP, unless your content is very excellent, the ranking opportunity will be very low.
– Search volume: you may end up on the first page of search results because of a specific keyword, but if no one has searched it, it will not bring traffic to your website. Traffic can be measured by mSv (monthly search volume), that is, the number of times that the keyword is searched in all audiences every month.
2. Check the headwords and long tail words in the keyword list
Headwords refer to usually shorter and more general keyword phrases, which are usually only one to three words long. Long tail words are longer keyword phrases, which usually contain three or more words. It is important to check the keyword list to have enough long-tail keywords because it will provide you with a keyword strategy that balances long-term goals and short-term wins. This is because the search frequency of header words is generally high, which makes them more competitive and difficult to rank than long-tail words. People with more specific search terms may be more suitable for searching your products or services than those who are looking for truly generic things. And because long tail keywords are often more specific, it is usually easier to determine what the person searching for these keywords is looking for. On the other hand, people who search for title words may search for it for a lot of reasons unrelated to your business.
So check your keyword list to make sure you have the right combination of headwords and long tail keywords. We certainly hope that long tail words can quickly provide you with ranking victory, and we should also try to reduce the investment in header words in the long-term SEO process.
3. See how the competitors rank these keywords
What your competitors are doing does not mean that you also need to do it. The same is true in the field of keywords… A keyword may be important to your competitors, but it does not mean that it is also important to you. Just knowing which keywords your competitors are trying to rank can help you evaluate your keyword list.
If your competitors and you are working hard for some keywords, it must be meaningful to strive to improve the ranking of these keywords. At the same time, the keywords that competitors seem not to care about can not be ignored. This may also be a good opportunity to have a market share in important vocabulary.
In addition to manually searching keywords in the browser and checking the location of competitors, Ahrefs can help analyze competitors' keywords. Enter the competitors' domain name, and you can see the keyword location of the keywords that the competitors have won the ranking. This is a quick way to understand the term type of your competitor's ranking.
4. Use Google's keyword planner to reduce the keyword list
Now that you have the right keyword combination, it's time to narrow your list with some more quantitative data. You have many tools to do this, such as Google's Keyword Planner (you need to set up an ads account for this, but you can turn off sample ads before you generate click-through fees) and Google Trends. In the keyword planner, you can get the search volume and estimated traffic of the keywords you are considering. Then, use the information you learned from keyword planners to fill in some gaps with Google Trends.
Use a keyword planner to analyze all the keywords on the list. If the search volume of some keywords is too small (or too much), or it can't help you maintain a reasonable combination of headwords and long tail words, you can consider deleting them from your keyword list. But before you delete words, you can check their trend history and predictions in google trends. You can see, for example, whether some low traffic terms are really something you should invest in now and make profits in the future. Google trends can help you determine which words have an upward trend, and you can judge whether they are worth paying attention to through the trend.
Understand that there are no best keywords, only those highly searched by your audience. With this in mind, you need to develop a strategy to help your page get rankings and traffic. The best keyword of SEO strategy needs to consider relevance, authority, and search volume.