Today, I want to guide you through 10 marketing tips, tactics, and strategies, or rather, provide you with a structure and a manual that you can use to create effective, converting, and profitable marketing to help you grow your business or any business you're working on.
This guide will help you whenever you're thinking of ways to generate new clients, more leads, make more sales, or launch a new campaign, giving you a structure and a roadmap to ensure you're doing the right things in the right places for the right people, instead of just guessing and hoping for magical results. Let's dive in.
1. The Offer
The first thing you need to do whenever launching a new campaign, whether for an existing business or a new one, is to start with the offer. There's some debate in the marketing community about whether to focus first on the offer or the target market.
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New Business: Conduct market research to find the ideal segment of people you can serve best.
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Existing Business: Be specific, strategic, and selective. Choose the right offer with the best margins, the most enjoyable to deliver, and the easiest to describe.
2. Goals
When setting marketing goals, it's important to have a guiding direction rather than extremely specific, measurable goals. Assign relevant metrics and KPIs that align with larger objectives, such as increasing sales or revenue.
3. Target Market
The target market is possibly the most important element in all of marketing. Break down your target market into three categories:
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Demographic Details: Age, gender, income, occupation, etc.
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Geographic Details: City, state, country, neighborhood, etc.
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Psychographic Details: Values, attitudes, lifestyle, beliefs, etc.
Understand your target market's "miracles" (desires and aspirations) and "miseries" (fears and problems) to connect with them effectively.
4. Present and Active
Once you've identified your ideal target market, find out which social media platforms they are present and active on. Use social media demographic data to tailor your campaigns to the right platforms, such as LinkedIn, Facebook, Instagram, TikTok, etc.
5. Content Type
Choose a content type to start with: text, audio, or video. Each format has its advantages:
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Text: Blogs, articles.
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Audio: Podcasts.
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Video: YouTube, Instagram Reels, TikTok.
Most businesses will benefit from some form of long-form content.
6. Email Marketing
Email remains one of the most effective forms of marketing. Start with a digital incentive to attract subscribers and decide on your email frequency. Consistency is crucial to maintaining subscriber engagement.
7. Marketing Funnel
Map out the customer journey from the first contact to becoming a loyal customer. A well-structured funnel guides customers through all the steps, increasing the likelihood of conversion.
8. Customer Lifetime Value (CLV)
Calculate the value of a customer to your business over their lifetime. Finding ways to increase retention and customer value is key to business sustainability.
9. Video Strategy
Video should support all your marketing efforts. Start with short, authentic videos like stories and reels before moving to long-form content on YouTube. Video is one of the most engaging content forms.
10. Iteration and Adaptation
Marketing is a roller coaster of trials, feedback, metric analysis, and adjustments. Be prepared to continuously evolve and adapt your strategies based on data and results.