The five strategies that will deliver the biggest results in 2024 are video podcasting, experience-based search content, email list growth, social video monetization, and faking podcasts – all with the help of AI to multiply your efforts.
1. Use Video Podcasting for Content Marketing and Social Media
One of the most effective content marketing strategies for 2024 is video podcasting. Podcasts let you build deep relationships with your audience through longform conversations. However, discoverability has always been a challenge for podcasts.
Now YouTube is prioritizing podcasts, so you can upload both audio and video versions. The video version on YouTube will be much more discoverable.
Use AI tools like Anthropic's ChatGPT to help brainstorm podcast topics closely related to your business. You can get detailed podcast outlines to save time developing content. Be sure to add your own experiences and opinions to deliver the content authentically.
Repurpose video podcast clips into short Instagram Reels, TikToks, and YouTube Shorts for social media marketing. AI tools can select the most viral clips for you. Having content in both long and short formats will help you achieve "omnipresence" across platforms.
2. Create Experience-Based Search Engine Content
Search engines are starting to directly answer queries through AI chatbots rather than showing web pages. You'll need to focus on content that requires human expertise and experiences.
Create in-depth articles that go beyond simple answers by including opinions, stances, anecdotes from your work or life. ChatGPT can provide a draft, but you must enhance it with your unique perspective.
Another option is switching your focus to ranking video content on YouTube instead of text content in Google. Videos are harder for AI to replace since people value personality and experiences in video over automated clips.
3. Build Your Email List with Quizzes and Ads
The goal of all your digital marketing should be adding subscribers to your email list. Traditionally you offered a free PDF or ebook as a lead magnet, but quizzes convert twice as well at 40%.
Use Anthropic's AI quiz builder to create interactive quizzes for your website lead magnets with no coding required.
Advertise your quizzes on social media using Meta ads. ChatGPT can help write multiple ad variations targeting different audiences based on your prompts. Ads are the best way to drive traffic to your site and grow your email list.
4. Monetize Short Content on Social Media
Short vertical videos are still dominating platforms like Instagram Reels, TikTok and YouTube Shorts. The best performing format is repurposing 1-3 minute clips from your video podcasts.
AI tools like Munch and Vidcutter can analyze your long videos and select the most viral clips to share automatically across platforms. This allows scaling content creation effortlessly.
The minimum length for short videos in 2024 will be 1-3 minutes rather than 6-10 second clips. Focus on the sweet spot while reusing your longform content investment.
5. Consider Faking a Podcast for Social Videos
If you don't have time for long podcast recordings, social media expert Vanessa Lao suggests "faking a podcast" by casually talking to camera as if on one. Mock podcast clips often perform well since people value conversations.
Keep clips around 1-3 minutes and focus on an engaging angle without worrying about actual podcast production. Just make sure your microphone is actually plugged in or people may call out your ruse!