Many people think SEO is about content, but there is a difference between SEO and content marketing. They are like heads and tails of a coin holding hands and relying on each other. Most importantly, they both aim to increase website traffic.
Initially, SEO is relatively simple. Modify the number of code data, plus keywords and certain external link building, will achieve good traffic results. But with the development of search engines, we began to emphasize the quality of content. In the field of online marketing, content is still an indispensable part and holds considerable weight.
[Difference]
Object differences: SEO analysis of search engines, for example, SEO analysis of Baidu search engine preferences, Baidu to provide the required SEO. content marketing is facing the user, what the user likes, what we do.
Difference in scope: SEO is narrow and technical, content marketing is broad and integrated, content can be laid out across the web regardless of platform.
Proactivity is different: for the user, SEO and content marketing one is passive, one is active. SEO after the user creates a demand, the search engine will search for relevant content. Content marketing is creating needs for users through content.
[Generality]
Keywords: SEO and content marketing both have one thing in common, that is, keyword-centric development. Different keywords will attract different users.
Purpose: Both have the same goal. That is, to solve user problems according to their needs.
Content: "Content is king" in online marketing is not outdated. Both SEO and content marketing require high quality content.
Traffic: As mentioned above, the purpose of both is to increase website traffic, SEO through the search engines to absorb promotion, content marketing through the major media platforms to absorb promotion.
[Balance]
SEO is also inseparable from quality content, including content innovation and other quality content marketing. both SEO and content marketing can be applied to websites, so how to strike a balance between the two? If we want to address the needs of visitors and promote product sales through search engine traffic, then concentrate on SEO. If the desire is for more people to care only about social media exposure, then focus on content marketing. We need to find the balance between the two and not work blindly.
SEO and content marketing are two sides of the same coin and one that can be blended with each other. Adjusting the tendency according to the actual situation can bring unnoticeable traffic to your business.