If you work in search engine optimization (SEO), you will never run out of things to read since the field is always being updated with new best practice guides and "what now, Google" news bursts.
Working in the area of search engine optimization (SEO) constantly poses the challenge of adjusting to an industry that is in a state of constant change. When you finally feel as though you have a firm grasp on the most recent schools of thought in search marketing, Google drops another algorithm change, and you're right back where you started: searching through industry forums and blogs for answers to the mystery of what the hell happened to the internet.
In addition, the habits of people who use search engines are always evolving. There is a chance that the formula for locating information, as well as the tactics employed by search marketers to best match content to user intent, may be changed as a result of the introduction of new technologies.
We are also aware that people's informative preferences change over time; in February 2022, Google (re)confirmed that around 15% of daily inquiries had never been seen by the search engine previously. We acknowledge this shift in people's informational preferences.
There is a lot that one must attempt to keep straight. In spite of the fact that many marketing professionals who are in charge of the way a website appears in search results will tell you, with a twitch of the eye, that this is one of the most beloved aspects of their work. However, a search for "best SEO blogs" gives a multitude of lengthy lists of resources for search marketers. This is despite the fact that there is a lot of good blogs and thought leadership content accessible to aid you in staying current. Regrettably, there is a great deal that has to be monitored. This post will provide you with seven of the most helpful SEO resources, each of which will be categorized for your convenience so that you may learn SEO in the most efficient way possible.
1. Appropriate for beginners.
Backlinko
Backlinko, a blog written by Brian Dean, has garnered the respect of search engine optimization (SEO) professionals for a long time. Because of the conversational style in which he writes his articles, anybody who is interested in raising the search visibility of their website via content production and backlinking will find that reading his articles is a pleasurable experience.
Even though Dean sold the blog to the SEO software company SEMRush in January 2022, there is still a great deal of helpful material to be obtained by searching the archives. This is true despite the fact that the site does not see as much activity as it previously did.
Subscribe to the newsletter if you want to be the first to know when new articles are published and other important updates. You may learn the ins and outs of raising the visibility of your website in search engines by taking Dean's free SEO crash course, which can be found at SEMRush and can be completed in the meanwhile by visiting that website.
2. Community Benefit Blog, Contributed by Moz
The Moz Blog is one of the most highly recognized search engine optimization (SEO) tools accessible today. It is produced by an ever-expanding collection of "wizards" from the Moz community and provides free content for training purposes. The purpose of the Whiteboard Friday series, which airs weekly at the end of each work week, is to guarantee that SEO experts stay at the forefront of their industry by delivering them fresh thought leadership videos at the end of each work week.
Learn how to get SEO initiatives prioritized at large firms with the assistance of experienced SEO-ers, who are available to help with a wide range of search marketing issues, both perennial and timely. This assistance ranges from figuring out how to gain Google's trust in order to have your content rank well in search results to learning how to get SEO initiatives prioritized at large firms. You are free to study whenever it is convenient for you since new posts are published every few days.
3. Items from Search Engine Journal that are optimized for SEO
It is impossible to single out a single source for SEO news, which helps explain why it is necessary to scroll quite a bit in order to read the length of the majority of the articles that can be found on the internet.
Although Search Engine Land and Search Engine Watch are both excellent options, Search Engine Journal (SEJ) emerges as the clear winner as the best publication overall due to the fact that it provides balanced coverage of breaking news and more in-depth features that will continue to be pertinent for a considerable amount of time.
Sign up for the daily newsletter to acquire tidbits of wisdom from credible professionals like Matt G. Southern and Brian Frederick, and keep an eye on the webinar page to view streamings of in-depth conversations on issues relating to SEO throughout the middle of the week.
4. Outstanding supply of market data and thought leadership for the UK
Pi Data Metrics
Brighton-based The unorthodox manner in which the firm conducts its business is shown by the Pi Datametrics blog. Check out this article written by Pi's chief product evangelist Jon Earnshaw, in which he discusses the pros and cons of the controversial "zero-click search engine results page," to see an example of the kind of thought leadership video produced by Pi's professional bloggers, who will keep you informed and, often times, delighted.
On the Market Leaders page, which also contains the blog, users may access a collection of free reports that rank the most popular websites in Google UK according to category. You may refine your search by fiscal quarter, country, or category to learn about the market and the techniques the most successful firms in the UK use to rank top in search results. This will allow you to get insight into both the market and the tactics. You may choose to subscribe to future reports if you want to stay one step ahead of the competition.
Obtaining information "straight from the source" is beneficial for a number of reasons, including the following:
5. The Blog That Google Search Officially Endorses
You can't really afford to ignore the juggernaut that is Google, whether you work in search engine optimization (SEO), marketing, or managing a firm that has a presence on the web. Google is everywhere. When you consider that search engines are responsible for more than 92% of all internet traffic (and 98% of all mobile traffic), it only makes sense to optimize your business for such a large audience in a nation like the United States.
See the Google Search Central Blog for reliable, if sometimes cryptic (Google likes to tell us it has revised the rules of Search but encourages a cruel game of guessing à la Saw), information on the most recent fundamental algorithm updates. Even so, you should read it in that location first before hunting for hints about its context in other sites. In addition to providing warnings about forthcoming changes to search engines, the subjects that are covered by these resources include recently deployed SERP features and fundamental recommendations for best practices.
6. Excellent for gleaning insightful knowledge from
A Journal for Optimizing Your Website for Search Engines
Even though the SEO Notebook website has a blog, the weekly newsletter that is sent to subscribers is where they will find the greatest value.
Steve Toth, a former SEO strategy lead at FreshBooks, is the man behind the creation of SEO Notebook. He did so with the purpose of distinguishing reality from fiction and giving consumers knowledge that they can put to good use.
Knowledge bombs are detonated at the end of each chapter; these bombs are taken from Toth's personal notes and include knowledge that is, according to the common agreement, difficult to discover in other places. Because the content is concise and gets right to the point, it is perfect for time-crunched freelancers who are looking for an in-depth explanation of the most recent developments in search marketing. When you join up, we will provide you with a series of spreadsheets that are both free and really useful. Do you want a planner for your link development strategy? You can now make out your final destination.
Happy days for those who utilize WordPress!
Article published on Yoast SEO's blog.
People who have toyed with WordPress sites are likely familiar with the Yoast plugin. It is an add-on to the regular WordPress system that significantly increases the capabilities of search engine optimization (SEO). Users of the Yoast plugin may be convinced that the creators are specialists in their industry since the plugin has a large number of user-friendly features, one of which is an in-built content analysis tool.
Although the blog does provide helpful information for enhancing the Yoast WordPress integration, it is the Yoast SEO blog's comprehensive but accessible SEO advice that takes it above the level of a simple instruction manual. It is important for SEO professionals to bookmark this site since it provides information appropriate for beginners as well as more sophisticated technical learning tools.