When writing this article, SEO Xiao also first dig out what website keywords are suitable for the title, this article shares how to do Google SEO optimization, the content is the SEO method recommended by Google, originally wanted to use SEO optimization program as the title keyword, considering that such scattered knowledge points are not suitable, or use SEO optimization method this keyword, although this article is about Google SEO optimization method, but for Baidu search engine optimization is also universal, you can refer to it, If you are new to SEO, it is recommended to read the introduction to SEO optimization article first, and then go back to the series of articles in Google Getting Started Optimization.
First of all, before doing Google website ranking optimization, let's first see if your website is ranked in Google, use the site:seozen.top command to see the inclusion and ranking of your website in Google, if the website has just been online, you can't find the record of your own website, it's normal Don't worry too much, if the website has been online for a long time, or not included, you need to take the following steps to optimize.
Help Google find you
First of all, the first and most important point is how to let Google index, find your website, the first must be to send some high-quality external links, in addition to external links, we should practice internal strength, do a good job of website internal links, cooperate with sitemap site map, let Google crawl your new site as soon as possible, of course, there are so many website links, we sometimes need to block some unimportant pages, such as about the enterprise, contact information, employee style and other non-important pages, Why should Google spiders not crawl these pages? Google spider is limited in the time of each crawl, if the time is wasted on these pages, the pages that need to be ranked may not be crawled, or the frequency of crawling is relatively low, which is not conducive to inclusion and ranking, at this time we can use robots.txt file rules to tell search engines which pages not to crawl.
Help Google understand you
When Google's spider can crawl web content normally, we have to provide it with the best content, let him go back to the master to say something good, speed up the inclusion and ranking, how to do? Start with three points:
Website article title optimization
Each page needs a unique title, generally the article title + website name, and the title needs to be concise and to the point, can accurately express the central idea of the article, do not use meaningless titles, or titles that do not conform to the content theme, which will cause the website ranking to be affected, here remember, the title must control the number of keywords, do not pile up keywords, normal appearance of 2-3 keywords is acceptable, no matter how much is easy to be punished, this is SEO Xiaoye lessons.
Website Description tag optimization
First of all, we have to use the description meta tag for each page, this tag is like the article outline, it will be longer than the article title, but it cannot be too long, the same is needed to be concise and to the point, the description tag will eventually be displayed on the search engine results page, well written can play a role in draining traffic, not necessarily every article has to be written manually, just like SEO small also website, most of them are automatically generated through software, as long as the article of specific keywords is written manually.
Website H label optimization
Write the description well, we will next look at the content of the article, we all know that Word document editing software has a title H tag, representing different titles, web pages also have H tags, we should make reasonable use of these tags when writing, the structure of the article is sorted out correctly, whether it is to let users or search engines better understand the content of this article.
Let Google ingest you faster
After doing a good job of website content optimization, we must let the content of the website be included by Google as soon as possible, so that there can be ranking, how to let Google include our website as soon as possible? Start with three points:
Website structure optimization
First of all, we have to observe and analyze the website structure, in the experience of SEO Xiaoye, reasonable website depth within 3-4 levels, too deep directory structure is not conducive to search engine inclusion, of course, we often see that some website directory depth may reach 7 layers 8 layers, these websites are generally large sites, themselves are very weighty, in fact, their initial directory depth is not so multi-layered, just slowly expand, just like SEO Xiaoye this website, generally up to 2 layers of directory depth, if the column content is more later, It is reasonable to deepen further, do not divide the content too finely at the beginning, we can use tags to categorize, but do not use the table of contents must be a large category, do not need to divide too fine to start.
Here to focus on the role of breadcrumb navigation in SEO optimization is great, Google Search Console background also has a special statistics breadcrumb navigation function, indicating that Google still attaches great importance to breadcrumb navigation, which also reflects the consideration of the website in the user experience.
Site navigation optimization
The most important keyword of the entire website must be the layout in the home page directory navigation bar position, this navigation must use the form of text anchor text, do not use JS code to jump, some time ago SEO small also has a customer, 5 years old site with JS jump, resulting in the whole site single-digit inclusion, the website is very beautiful:
URL link optimization
You can observe, those well-ranked websites, have a feature, that is, URL links are basically meaningful words or pinyin, here does not include news source websites, news website content is too large, the use of semantic URL is not very realistic, now many SEOers have a misunderstanding, that is, the use of quantity to hit long-tail keywords, this method may work in the past, but in the artificial intelligence big data now, this method is not very recommended, SEO does the details, do as many details as possible, do it well, search engine ranking will naturally not be low, take SEO small as an example, so far there are only a hundred articles, but most of the articles have been ranked within the top 20 in Google, some are still ranked in the first place, are keywords with search volume, organic traffic is growing with the continuous expansion of the keyword library, you can see SEO small also site Google ranking analysis of this article, This is SEO small also a little time ago statistics of Google SEO keyword ranking, you can use those keywords to search under yourself, see what position SEO small also ranks, this is a society that emphasizes integrity, SEO small will not be like some people, use black hat means to seek benefits, no matter what the future of customers will be, far away!
URL link optimization is also a very important SEO optimization method, in the process of URL semantics, we should reasonably put keywords in the URL, reduce some meaningless mood words, such as to, is, of, URL is also as short as possible.
URL uniqueness is also very important, do not a page has more than one URL link address, if it is a mall website, the URL suffix may have product parameters, be sure to use the canonical tag to tell the search engine, which address is the main address.
Let Google rank you better
After doing the above mentioned points, the inclusion should not be a problem, so how to improve the ranking? You can start with the following three points:
Provide premium content
Still the old saying, in the SEO industry content is king, it is an eternal truth, even if you have a lot of SEO skills, SEO knowledge, and no high-quality content to support, it is a castle in the air. , Use some means to improve the ranking, but I have not seen a website that can stably rank by this method for a long time. The most important thing to do white hat SEO is to "keep things unchanged", and you don't need to worry about changes in search engine algorithms. You will be punished later, and you should concentrate on promoting your website. You don’t need to be afraid. Everyone has a scale in their hearts. Although search engines are not human, the ability of semantic recognition has been greatly improved through artificial intelligence and big data technology. An article, Whether it is pseudo-original or not, whether it is collected or not, can be judged in most cases. Just like this SEO article you are reading now, it is written by SEO small and word by word. The tone and semantics of manual writing, Google search engine still has the ability to identify it, and SEO Xiaoye should also provide some valuable information in this article. Everyone should be able to feel this. If you think the articles written by SEO Xiaoye are helpful to you, you can often Come back and have a look, you can add it to your browser's favorites, but don't be ashamed.
We accidentally said a few words of nonsense. In addition to providing high-quality content, continuous updating is also a key point. You don’t need to update every day, and you don’t need to update several articles a day. You just need to keep updating. What do you mean? For example, SEO Xiao also updated one article every 2 days at the beginning, and now sometimes one article in three days and sometimes one article in two days, but it is basically within this range, and the specific update frequency needs to be based on the location of the It depends on the industry and the intensity of the competition. The SEO industry has a lot of competition. There are so many black hats and pseudo-originals. Why is it that a small SEO writer has written dozens of articles, and it is not updated every day, and the ranking is so high? As the old saying goes, SEO is good at details, and content is king! SEO Xiao is usually busy and has no time to send external links. In fact, I just use the time of sending external links to write articles. I hope that every article produced can answer some specific questions and provide reference for others. , also for yourself as a memo note.
Anchor text optimization
SEO novices in the specific keyword page optimization, must be very confused, how to do this keyword, how to push a specific page article ranking, here is a very important way is anchor text, anchor text whether in external link optimization or internal link optimization is often used, for example, SEO small also to do SEO optimization this keyword, then when doing internal links, will use this keyword to point to the specified page, the specified page must be related to this keyword, Because SEO small also to do this keyword on the home page, that point to the home page link, but the number of keywords on the home page is limited, search engines in order to give users accurate results in the first time, generally will be specific keywords content page presented to users, a website home page can be ranked in the top ten of the search engine results page, that means that the entire website and this keyword is very relevant, and this keyword related keywords or long-tail keywords, ranking must not be bad.
Image Alt tag optimization
Picture Alt tag optimization is also a very important point in ranking optimization, many times will be ignored by novice SEO, old SEOers with many years of experience sometimes easy to ignore this optimization method, SEO small is also very important to the optimization of the picture Alt tag, all search engines, generally the second tab is pictures, do a good job of Alt tag optimization, no less than website title keyword optimization, according to the method of optimizing keywords to optimize alt tags can, concise, straight to the point.
Mobile-side optimization
Written in the best, does not mean not important, mobile phone optimization is the finale content in SEO optimization, now most of the traffic slowly goes to the mobile phone, yesterday also read Baidu keyword traffic source statistical report, in addition to the IT field, other fields basically mobile phone traffic accounted for 70%, the IT industry is more special, programmers generally use the computer to see the data, check the information, mobile phones or the screen is too small, so SEO small why not do self-media, adhere to the article writing record, this is also one of the reasons, The optimization methods for mobile phone adaptation are roughly divided into the following three types:
Web pages are adaptive, which is also recommended by Google
Dynamic rendering, if it is a mobile phone, the server renders the mobile page
Subdomain, specifically for the mobile side to make a version of the website, through the subdomain link
The specific choice of which one is good, need to be discussed according to the situation, in general, if it is a corporate website, Google recommends the use of adaptive adaptation, now the website is basically responsive, the use of responsive code is also conducive to maintenance, are the same set of code, just through CSS code to do responsive layout can, user experience is also very good, SEO small website although simple, but also responsive layout. There are many specific optimization methods and details, this article SEO small will also share here, if you have any questions and insights, you can leave comments.