Google has created nearly 300 tools and products, the least known of which is a website builder called "Google Sites". This web application is located at http://sites.google.com上 and is part of the larger Google suite of content creation tools.
Compared to other content management systems (CMS) such as WordPress and Wix, the Google Collaboration Platform has limited web design functionality, but that doesn't mean it's ineffective. Despite the limited functionality, new websites on the platform can compete on search engine results pages (SERPs) using Google Sites SEO (Search Engine Optimisation).
What is Google Sites SEO?
Google Collaboration Platform SEO is a digital marketing strategy used to make your Google Collaboration Platform website more visible to search engine users. Improving your website with SEO can improve your website's ranking on search engine results pages, and higher rankings correlate with more search traffic.
As one-third of global web traffic comes from search engines, even a small increase in ranking can mean more traffic.
Some popular SEO techniques that work for business websites include:
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Declaring a Google My Business page (great for small business SEO)
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Adding schema composition to generate rich snippets
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Using HTML meta tags
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Creating memorable custom domains
But these aren't the only strategies Google Sites users can use to improve their search engine rankings.
1. Submit an XML sitemap to Google
The XML sitemap acts as a blueprint for your website. When search engines have this blueprint, they can analyse and rank content (a process called crawling and indexing) more accurately and efficiently. The indexing process is important because it determines the categories and searches terms that your content will appear in on the results pages.
You can submit an XML site map to Google Search Console (formerly known as Google Webmaster Tools) so that crawlers can access it for reference. This is also where you can check the status of your index and see areas of improvement. 2.
2. Start with keyword research
Keyword research is how you decide which topics your content will focus on. In this process, you will research specific topics in your field. The goal is to find terms that people type into search engines that are relevant to your business.
There are many free tools to help you find search terms or keyword phrases that fit your niche, Moz Keyword Explorer and Neil Patel's Ubersuggest research tool are two good options. Google Trends is another great resource you can use.
It can show interest in search terms by region, country, state or globally. It can also show the popularity of keywords over time and give you suggestions for related topics.
3. Create valuable content
Quality content is one of the driving forces behind a well-executed SEO strategy. The more advanced Google is, the better it can assess the value of content to visitors. So what makes content valuable? Valuable content will answer any search query it is targeted at, a phenomenon known as 'satisfying user intent', to provide value try to think about how you can expand on the current content of the topic. Determine the best way to do this by researching the top posts and looking at the format, information and style that is highly valued for the topic. By taking some of these elements and finding ways to add your unique ones, you'll show search engine crawlers how your content can be built based on current choices.
Creating valuable content also means making it easy to use. Here are a few ways to improve readability and engagement.
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Use headings to break up sections
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Create infographics for social media
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Include an FAQ section
Add social sharing sidebars for Pinterest, Twitter, LinkedIn, etc.
As you create new pages on your website, consider their goals and the goals of your users and determine how you can create content that meets both.
4. Optimise the details of your content
When it comes to successful SEO techniques, the small details can make a big impact.
Here are some small SEO practices that can make a big impact on a larger scale.
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Tagging images with alt text: Alternative text describes images for people with visual impairments, it also helps search engines understand and categorise your images.
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Write great meta titles and descriptions: Meta titles and meta descriptions make up your page's search engine listing on SERPs and they have a major impact on whether someone clicks through to your page.
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Add internal links to posts: Internal links help visitors delve deeper into a particular topic and help search engines crawl other pages on your site.
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Resize/compress images to optimal size: Resizing or compressing images is a way to shrink images to improve page speed without sacrificing image quality.
Successful SEO strategies can improve the user experience and make content easy to read and process. These simple actions can reduce your site's load time, increase accessibility for visually impaired users and reduce the time it takes for crawlers to index your content.
5. Use canonical tags for duplicate content
When a website has two or more unique URLs containing similar information, search engine crawlers can confused and fail to index these pages correctly. " (primary) URL, which may not be the one you want Google to index.
You can solve this problem by creating canonical URLs and directing crawlers to the original or 'master' copy of the content, identifying the URLs you want to display on the results page and adding canonical tags to them so that crawlers know to index your version of the content rather than duplicate pages.
6. Build backlinks
There is nothing more credible to search engines than other websites linking to your content. These external page references, called 'backlinks', indicate that your brand is a well-known source for any keyword or topic you choose to focus on.
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You can build backlinks in several ways, including.
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Designing infographics for industry metrics/topics
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Actively posting and sharing on your brand's social media accounts
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Writing visitor posts for other websites
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Creating unique content, such as videos or full guides on a particular topic
When generating backlinks, both quality and quantity are essential. Backlinks from sites like CNN will improve SEO more than backlinks from unknown blogs.
7. Mobile-friendly design
More than half of all web searches now come from mobile devices, and it's not just official ranking factors that make mobile-friendliness a reason for Google to restructure its indexing process afterwards. The search engine is committed to mobile-first indexing, which means it will primarily use the mobile version of your site for crawling and indexing.
Mobile-friendly websites are responsive, meaning they will adapt the way content is displayed on desktops, phones, tablets and other devices, and they can also display images, animations and overall site layout differently so that the site is not too slow or cluttered for any screen size. You can test your website using the Google Mobile-Friendly Test. It will rate the performance of your site on mobile devices and provide you with suggestions for improvement.
8. Improve page speed
If it takes more than a few minutes to load, users will abandon the site. This is why search engine algorithms see page speed as a key factor in quality content.
Some simple ways to improve page speed include:
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Avoiding large image sizes
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Create a short homepage (especially for mobile devices)
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Choose a simple web design template
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Use graphics and animations only when they add value
You can use analytics software such as Google PageSpeed Insights to see how your page speed is performing. Simply enter the URL of your website and the tool will run diagnostics on both the mobile and desktop versions of your site, providing you with recommendations and identifying opportunities for improvement.