Doing SEO, whether it is web search, image search, or news search, whether it is single-page ranking optimization, whole site ranking optimization, or massive keyword optimization ranking, there is one thing that needs to be considered first, that is, keywords. Users get information on a web page through keywords, so what SEO does is to let users see the information they want to see through keywords.
Top 3 Tips for Website SEO Keyword Optimization
Therefore, the keyword optimization technique of the website is how to dig up keywords, select keywords and arrange keywords.
Discover Keywords
The first step in searching for keyword ranking is to find all the words about the product.
1. Brand keywords
Because it is a brand keyword related to the company, it must be obtained as long as it is a large website. Its main role is to maintain existing or potential users.
2. Product keywords
Since it points to a clear need, it is generally quite effective for potential users who are worth fighting for.
3. General keywords
That is, keywords related to industry products and have a large number of searches. Generic words have a lot of traffic and can also be used to win over some potential users, such as related words in the Q&A class.
4. Crowd keywords
These words are less relevant to the product, but they reflect the mainstream interests and hobbies expressed by the target audience, and these words may produce conversions.
5. Competitor keywords
It is the brand keyword of the competitor.
Methods of digging into long-tail keywords
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1. According to the user's search habits, the target keywords are expanded, but the words that can be expanded by this method are limited, so it is necessary to use tools.
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2. Long-tail keyword tool thesaurus network: keyword database, website keyword database, various long-tail keyword databases and industry keyword databases, which can query, predict and export data from the target keyword database.
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3. AHREFS: The most used tools, the amount of mined word data is large, the exported data has various project results, and the new brain map analysis function adds practical help to the webmaster to write articles. (More than a certain level requires payment)
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4. Keyword tool: the need to install and download is more troublesome, but there are many functions.
Select Keywords
The step of finding a suitable word after digging out the word is called word selection. Not all excavated words can be used, we want to filter the long-tail keywords, first of all, all the keywords are categorized.
First of all, we must remove the long-tail keywords that are useless and inconsistent with the positioning of the company, remove the keywords that are illogical, and remove different keywords but have the same meaning. Keywords with different words but the same meaning are all laid out to the website, which is bound to cause a lot of pages with the same content, which will lead to a lot of garbage duplicate pages and disperse the weight of the long-ending word of the content page.
Therefore, to choose one of the keywords as a page title in the site, other keywords with the same meaning can be used together, or through Q&A, library, blog, forum, etc. to promote in combination.
And for the industry word generic words that are very fiercely competitive, we also have to analyze the degree of competition of these keywords, not the more fierce the competition for keywords, the better, who wants to do the word with large traffic, the key is whether it can swallow, if the energy is used at the beginning of the competition is too fierce on the word, it will be counterproductive. Therefore, words that are too controversial can be ignored for the time being.
Arrange Keywords
The normal distribution keyword strategy is the home page cloth brand words, common words two or three, word of mouth words one or two, the home page partial word of mouth: channels, topics, lists, label pages cloth product words, competitor words, article pages, single page cloth long-tail words.
There are three purposes of SEO: Order Conversion (ROI), UV Boost, and Keyword Rank Improvement.
Keyword distribution of order conversion items
You should refer to the keywords with the highest ROI in SEM, according to the conversion rate to spread the words, the words with the highest conversion rate are distributed in the channel, followed by the layout in the theme, list, label page, article page, single page does not participate in the competitive ranking, only play the role of voting.
Keyword distribution of UV enhancement projects
According to the keyword index, while removing the most competitive words (you can develop a gadget, run out of the top ten pages of keywords corresponding to the website URL, get the popularity of the word and the possibility of getting ranking), of course, the most competitive word is often the index general, the highest ROI word, these words in SEM conversion rate is very high, usually there are more than 10 advertising slots, so in the UV promotion project, it is recommended to do other keywords first, and then consider this batch of words.
Keyword distribution of keyword projects
It is recommended to adopt the strategy of horse racing, sometimes use the home page cloth product words or long-tail words, according to the weight of their own website, judge the time and size up the situation, do not follow the script to adopt the normal cloth word strategy.