When optimizing a website, links are often exchanged with other websites, which are interlinked links between the two sides, which we call Link Exchanges, also known as Reciprocal Linking or Swapping Backlinks. However, we can't underestimate the effect of these links to our website, whether it is to increase traffic, improve user experience, etc. have a visible effect.
What are the Benefits of Link Exchange (Affiliate Links) for Website SEO?
1. Attract spiders
The benefit of a link is not how many direct visits you can get to your site, but rather that it will make your pages more ingested by search engines. According to authoritative surveys, 80% of the world's websites, 70%-90% of their visits are from search engines, so let search engines include more pages, is the most effective way to increase website traffic.
2. Improve user experience
Exchanging friendship links with peers can indeed bring a good user experience to the website, and the content that is not on its own website can guide users to obtain from other websites, which can effectively improve the user experience of the website, which is why the exchange of friendship links in the same industry website can increase the weight. However, it may indirectly increase the bounce rate of the site.
3. Improve keyword rankings
When we generally do friendship links, we will provide others with an anchor text, often this anchor text is a keyword of our site, friendship links are one of the best external links, this and we go to the forum to do signatures, the role of blogs and friends chain is the same, the purpose is to improve the ranking of this keyword.
4. Increase the DR of the website
This is the most fundamental purpose of the current exchange of friendship links, by increasing the weight of the website, so that you can get better display opportunities and display positions from the search engine, so that the profitability and income of the website can change greatly. Also for attracting spiders to crawl, more effectively crawling the content of the website, increasing the ingestion, the effect is very good.
5. Increase visibility
This article is still more targeted, for some specific websites and specific situations, will achieve this effect. For example, an unknown new site, if it can be linked to sina, SOHU, YAHOO, NetEase, Tencent, URL Daquan and other large websites, it will definitely be a great improvement in its popularity and brand image.
6. Increase traffic
This article is almost negligible, but the reason why it is written is because many newcomers have a misunderstanding, thinking that changing the friendship link is to increase traffic, so here to seriously correct it, the friendship link for the increase in traffic help is very small, if the friendship link brought by the ip can affect the traffic of your website, then whether this site has the need to exist is very debatable.
7. Increase the PR value of the website
The quality of the friendship link is high, which is of great help to improve the PR value, the PR value is transmitted, this is why if your PR is lower than the other party, people do not like to do it with you, although the industry has repeatedly mentioned that PR has little effect on Baidu, but in the exchange of friendship, many webmasters will still take this factor into account. A lot of times we miss out on quality links because of this.
8. Drive the snapshot of the website
As we mentioned earlier, spiders are crawled through link excahnges, and a snapshot of the new site is described as being loved by spiders, so that we do friendship links with these snapshot new sites, so that when the spider crawls his website, it will also come to our site through the connection, which can speed up the update of the snapshot of our website.
9. Improve the presentation rate and brand effect of the website
Swapping Backlinks can increase the presentation rate of your own website on other website pages, and you can also enhance the brand and popularity of your website. Of course, the website you link to is even better if it has a certain brand and popularity itself.
Link Exchange is the most direct way to build external links, find a good weight and traffic of the website exchange link. The advantage of doing friendship links is that you don't have to spend too much time to find posting platforms and platform accounts; The disadvantage is that importing weights will also lose weights (although this effect is not very obvious), and it is not easy to find links with high industry relevance.