Once you've found the right keywords or snippets of your content, you need to consider the placement. This is a key step in writing successful SEO content. Integrating keywords effectively into your content can attract traffic.
Top 5 Tips For Google SEO Content Writing
1. Add keywords in H1, H2 or H3 tags
When Google crawls your content, it will find out your most important points. And what exactly is it looking for? One key attribute that Google specifically checks for is header tags. Highlighting your keywords in the header tags will let Google know that the keywords you have chosen are the main topic of the content.
Embedding keywords and LSI terms in your content
Only add keywords and LSI terms where you think they make sense. While it is true that you want to include keywords multiple times on a page, overuse of keywords in content can hurt the content's chances of ranking.
Update alt tags on images to include keywords
If you include images in your content (and you should), make sure that the keywords you want to position are in the alternative text tags.
2. Don't forget your meta description
Meta descriptions are one of the few pieces of information that searchers have when deciding whether to click on your content or another article in the SERPs: here's why. As such, they play a crucial role in increasing click-through rates. A good click-through rate will, in turn, improve your page's SEO ranking. Don't obsess over your meta descriptions. Including your keywords in your meta description will signal to searchers that you have written content that is consistent with what they are searching for.
3. Include keywords in your URL
You need to include your keyword in your URL, more specifically, you want to make your keyword as close to the root of the URL as possible (as close to your domain as possible – more on this later). If your keyword is a phrase, avoid using stop words (of, a, and, the, etc.) in the URL. Including the keyword at the top of the URL where possible will help to increase its SEO strength.
4. Find the right technology to help you
Many great technologies can scan your content and tell you if it is optimised or not. For any WordPress user, Yoast is a good plugin to use and it is recommended that you use the plugin to ensure that your website content is optimised for search. If you are using another CMS or Google Docs, search for a plugin that you can download and save some time when writing.
The Yoast plugin in WordPress provides a colour code to show you the extent to which you are performing key actions to achieve excellent content SEO.
5. No keyword stuffing, please
Back in the dark ages, SEOs tried to play games with Google by populating their content with as many keywords as possible, whether they made sense or not, although it used to work.
Today, search engine optimisers (SEOs) and content marketers know that you need to create quality content that answers the questions searchers have when they turn to Google. That's because true SEO is about optimising for the search object and not the search engine. If you use relevant keywords and optimise the content, then Google will reward you by ranking the content so that people who need it can find it.