Common PPC Errors and Strategies to Overcome Them
PPC is more competitive than ever according to Optimizer, search CPCs are up 22% year on year because it is getting more expensive. If advertisers want to generate ROI from…
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How Brands Get Featured in ChatGPT Shopping?
ChatGPT now conducts 1 billion web searches per week, and within some of these searches, it is starting to recommend products. While not all users are enthusiastic about this development,…
Winning B2C Marketing Playbooks for 2025
The world of e-commerce and direct-to-consumer (DTC) brands has experienced rapid transformation and turbulence over recent years. As 2025 approaches, smart, scalable growth through search remains a priority for B2C…